Hi, I’m Gemma Finlay.
Before I lose your attention with a potted employment history, a laundry list of big name authors and an assurance of my wide media contacts, I thought I’d tell you why you should hire me.
At the heart of what I do is a belief that if the proof is in the pudding, then the pudding is sales. A beautiful campaign is nothing if it’s not structured around achieving your end result.
After more than a decade in publishing, you can also be assured that I’m very adept at working with tight time frames and tight budgets.
My most recent role was Marketing & Publicity Manager for Hachette NZ where I ran campaigns for authors like J.K. Rowling, Stephen King, Michael Palin, Justin Cronin and Diana Gabaldon along with local stars like Nicky Pellegrino and Nalini Singh.
I also have a lot of non-fiction experience, having worked on some of the biggest releases in recent years, including books from Richie McCaw, Dan Carter, Brendon McCullum, Benji Marshall and Cory Jane.
I have an extensive network of media contacts, not just with the traditional outlets, but also with bloggers and other online influencers. I love a good cross-promotional partnership and enjoy developing relationships with other brands that can benefit yours. It goes without saying I spend too much time on social media.
I’ve toured authors the length and breadth of New Zealand many times over, so I know the best spots for events and signings (and coffee!). I have a good working relationship with booksellers in all corners of the country.
I started my career in journalism and writing is something I still love to do. For the past three years I’ve written for popular website Pregnancy Exercise, developing two blog posts a week. My work has been syndicated through a number of other sites including MamaMia and the Natural Parent Magazine. Good content is crucial if you want to attract visitors to your site and engage them on your social media and I love the challenge of turning my hand to any topic.